Game Analytics refers to the entire practice of gathering, analyzing and utilizing data collected from gameplay sessions. This can be referred to game statistics, metrics or even user testing.

My thesis at Georgia Tech surrounds the concept of Game Analytics and includes areas such as:

Analytic Collection
Data Mining
Machine Learning
Recommendation Systems
Ethics
Game Design

I am working on connecting these areas together in order to discover a clearer picture of where Game Analytics are going.

I have already begun posting about the topic of Game Analytics and will continue to provide more content on this site as my thesis continues.